Animal welfare is a complex concept where the boundaries between science and ethics is often extremely blurred. Because of the complexities associated in welfare measurement and the often passionately held ethical biases stakeholders may have, zoos can often struggle when it comes to zoo animal welfare prioritisation. As a result, zoos, despite the best intentions can often fail to address animal welfare challenges in the most effective manner.


This is where expert independant welfare auditing and trouble shooting can add huge value to help determine indivudal and institutional animal welfare status and welfare priorites unencumbered by any institutional biases. The confidential reports produced, provide prioritised road maps to improved animal welfare.


Jake Veasey is arguably the most active welfare scientist operating within the zoo community advocating for animal welfare and innovation in how it is delivered.


He has received research funding from the oldest animal welfare charity in the world, is widely published in the field of animal welfare research and carried out his first multi-zoo research project into captive tiger welfare over two decades ago. Since then he has published extensively on elephant and giraffe welfare specifically as well as in the area of welfare concepts and delivery strategies, behavioural ecology and conservation biology. He also teaches at post graduate level on animal welfare science and management.


Jake has been sought to advise both national and international zoo associations on animal welfare and ethics as well as being a ministerially appointed advisor on zoo animal welfare to the UK government.


The key areas in which we can assist your facility in enhancing animal welfare are in the following areas:


  • Audting animal welfare attainment within your facility on an institution-wide basis, on an individual animal or habitat basis.

  • Using a system developed by Veasey we can assess the species specific behavioural needs of wild animals such that they can be addressed on a prioritised basis.

  • Develop institutional animal welfare improvement strategies on a zoo-wide basis or individual animal or habitat basis.

  • Teaching staff about animal welfare principles including problem based learning workshops.

  • Improving animal welfare through facility design and management.


If you have an animal welfare concern, challenge or simply want to review some element of your facility from an animal welfare or ethical basis, please contact us by clicking on the link above.